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How You Can Use Polls In Instagram Stories

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How You Can Use Polls In Instagram Stories Instagram and other social channels constantly add new features that can prove valuable for everyone. One of the latest additions to Instagram is the poll feature in stories.  Ask any question with 2 possible answers.  Choose what you would like the two answers to be.  The analytics are fairly straight forward.  You are provided with a tally of the votes, and the Read More

From Ukrainian Immigrant to Self-Made Digital Marketer

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I may be biased, but I think immigrants that come to this country go harder then anyone in terms of business and reaching goals.  They’re usually coming from less than favorable situations, where they went through many tribulations that the general US population has not been exposed to.  I’d like to think I have a similar story to Gary Vaynerchuk, but my story is still being written. I came to Read More

What You Should Be Doing on Instagram to Grow Your Brand

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Everyone Should Be On Instagram Regardless of Industry If you aren’t on Instagram you are leaving a lot of social activity on the table. Regardless if you are an individual or a brand, Instagram continues to be a viable platform to grow your brand and drive engagement.  With new features constantly being added,  there is something for everyone at this stage of the game.  It can act as an additional Read More

Facebook Crushing Growth of Competitors

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Facebook was once the up and coming social network in 2004 when it was only available to college students. Now it is the juggernaut that crushes up and coming networks. Facebook’s game is data and user information so the more users it has the more power it holds on paid targeting options. With all the money and developers Facebook has, new or copied features are easily rolled out. Facebook rolled Read More

Digital Marketing Experts vs Generalists Why You Need An Expert

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Everyone and their mother apparently knows one thing or another about digital marketing. Which is good, but how much do they really know? It is one thing to say your website needs work, or your paid social campaign is bleeding money, but why? Do your due diligence ask for real life examples. Every professional should have materials saved about specific projects they headed up or at least reliable sources to Read More

Fear Is The Main Barrier To Your Personal And Professional Success

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Fear Is The Main Barrier To Your Personal And Professional Success Everyone wants success and happiness in their professional and personal lives.  People often blame their shortcomings on the lack of time, energy, finances, and so forth.  The main thing that’s stopping you is pure fear.  It is the barrier to your success.  It drags you down, hinders your professional lives, and is a barrier that impacts your personal relationships Read More

Future Proof Your Onsite SEO Process in 2017

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In 2013, I was director of search marketing at a Princeton, New Jersey digital marketing agency.  One of my responsibilities was to create processes and fulfillment frameworks to better serve our clients.  With so many algorithm changes coming from Google during that time, I made a decision to not chase Google, but create a strategy of future proofing our onsite SEO process.  Mind you, this was 2013 and people are just Read More

2017 The Year of Genuinely Good Content

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2017 The Year of Genuinely Good Content What does you content strategy look like for 2017? What do you expect to be your most powerful tools in your content strategy arsenal?  Different brands and verticals have strategies that work better over others. What are the new measurements of success for digital content in 2017 and beyond? Engagement Will Be A Key Measure of Success Social content metrics and numbers reached Read More

Why Your Law Firm Needs To Hire Nova Zora Digital

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Experience There are many agencies and consultants that claim they can help your law firm, but many fall short.  They either don’t have the right experience or are part of an organization with a burn and churn mentality where your firm is only a number. We have experience at the big legal marketing companies as well a boutique legal marketing firms, and decided to change the way digital marketing is Read More

Number 1 Key To Success Don’t Give Up

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Don’t Give Up It may sound simple and a little cliche, but the most important thing you can do for yourself is not give up.  Especially during this holiday season.  The year is not over.  Don’t make those New Years resolutions yet, you still have a full month to fight for your dreams.  Do whatever it is you need to do to succeed in your personal and professional life.  Just Read More

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