Everyone and their mother apparently knows one thing or another about digital marketing. Which is good, but how much do they really know? It is one thing to say your website needs work, or your paid social campaign is bleeding money, but why? Do your due diligence ask for real life examples. Every professional should have materials saved about specific projects they headed up or at least reliable sources to back up the activities. A generalist may not be the right fit for a strategic role, but they may be perfect for other roles like account management.
Digital Generalists Good Fit for Some Roles Not Others.
It’s fine to read up on strategies and be able to speak about something generally, but when were you in the trenches or actually solved the issue at hand in a real world scenario. Did you work on it or just read about it? If it is a role where you are in the trenches and need instant solutions, then it may not be for a generalist. Generalists do well in sales and account focused roles where their knowledge base makes it ideal to convey results to clients and attract new clients.
Digital Experts are Who You Need on Your Team
They have a unique way of thinking and seem to find a solution for every challenge. They’ve worked on or managed teams on small and large accounts in multiple verticals. This is important for a well rounded digital marketing all-star. Different verticals mean they bring ideas that someone focused on a specific vertical like the financial industry or the pharmaceutical industry may not have. They’ve demonstrated considerable improvements in sales and lead generation with strategies that were implemented at agencies or directly for clients. Look for baselines of success and attributions of success tied directly to specific activities. If you have any digital marketing question I’m always happy to have a discussion and network with like minded individuals. Follow me on LinkedIn or reach out via other social channels or feel free to email me. Need an agency? Check out Nova Zora Digital and other digital marketing exert agencies like it.