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Mobilegeddon 2015 Is Coming Is Your Site Ready?

Mobilegeddon 2015 Is Coming Is Your Site Ready?

If you do not think your site is susceptible to this coming beast you are mistaken. It has been speculated that this change will have a greater impact than Panda and Penguin. Just because your site is responsive may not be enough. Google Webmaster trends analyst Gary Illyes shared a few details details in a recent Q&A.
Most notably:

  • Responsive design does not have a ranking benefit
  • Googlebot must be allowed to crawl CSS & JavaScript to pass the “mobile-friendly” test
  • Mobile friendliness is determined at the page level – not site
  • Tablets will not be affected by this update
  • Google is currently working on a dedicated mobile index

You have several options in which to build a mobile site. You can go the stand alone mobile domain with original content and a unique design, put your mobile site on a mobile subdomain, or goes with a straight responsive design. If you go with a mobile subdomain be sure to use rel canonical tags to avoid duplicate content. So just to recap these shortly your site needs to be configured in either of these ways to be mobile friendly which are responsive web design as mentioned, dynamic serving, or use separate URLs. If you use WordPress as a CMS it may be as simple as converting your site to a mobile friendly theme.
By making your site mobile friendly to Google’s standards you will have the opportunity to gain organic search visibly to a every growing number of mobile user. If not, you put yourself at the risk of dropping your organic reach in mobile search results. Whatever solution you decide be sure you are prepared this week to see many site falling and rising on mobile.

About Roman Prokopchuk

Have been in the digital marketing vertical since 2009 in which I've helped hundreds of businesses and brands take their campaigns to the next level. Born in Lviv, Ukraine and currently reside in the New York tri-state area. Always glad to share my knowledge on all things digital.
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