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Penguin 4.0 Helping SEOs & Fighting Negative SEO

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Algorithm Now Devalues Links Instead Of Punishing Sites Penguin 4.0 may be the most promising penguin update in terms of helping SEOs and fighting negative seo efforts. In the past, when it was determined manually or automatically that your site had a negative backlink profile you would receive a penalty and would have to wait for the next refresh or later on submitting link disavowal requests, that did not always Read More

Pokemon GO App Popularity And How Your Digital Marketing Efforts Can Benefit

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Pokémon GO And How Your Digital Marketing Efforts Can Benefit You may have seen groups of people roaming with their cell phones in random locations.  They aren’t lost,  just playing the overnight sensation Pokémon GO.  This is by far the most popular augmented reality app ever in the United States and across the world.  Usage has exceeded that of Twitter.  Augmented reality is not a new concept. For years there Read More

Beware Of Instagram Account Glitches

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New Instagram Additions Made But Beware Of Existing Glitches Instagram is getting better at fixing glitches, but several still exist. If you or one of your team members have multiple Instagram accounts logged in beware. Not many people have been talking about this problem, but it can be the difference between keeping a client and a client leaving and possibly taking some sort of legal action against you or your Read More

Nova Zora Digital Supporting Entrepreneurs – Aktiive App on Kickstarter

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Nova Zora Digital Supporting Entrepreneurs Nova Zora Digital supports innovation in tech.  Vladimir Prokopchuk with the support of Nova Zora Digital’s founder and CEO Roman Prokopchuk bring to you a project the will help everyone enjoy activities around them.  Check out some additional information about the app and other information on the recently launched Kickstarter campaign . This project is a platform that features local activities and events nearby. A person Read More

Roman Prokopchuk Digital Marketing Professional Work History

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Roman Prokopchuk 12 Kirk Ave Ewing, NJ 08638 / C: 732.718.6346 / romanprokopchuk@gmail.com Senior DIGITAL MARKETING Professional Strong leader who consistently takes the most challenging projects, builds exceptional teams, and drives significant ROI. Recent results include a 250%+ increase in lead generation, a 50% boost to sales figures and a 150% rise in organic search traffic. Managed teams of up to 15 and controlled annual budget of $4M+. Areas of expertise Read More

When You Should Fire Your Client

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Clients, customers, and consumers are a necessity for any business to flourish.  But some clients may not be worth taking on at all.  You know the types that dictate every part of the project because they think they know better.  The types that do not understand the scope of the project and think any related work is included in what they pay.  In digital marketing I’ve found clients are stuck on Read More

What To Know About The Google Doorway Page Update

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What To Know About The Doorway Page Update It seems that Google’s mobile update got all the attention this week and not a lot of people have been focusing on Google’s doorway page update.  At first Google made it seem that the main reason the change was introduced was to thin out sites and pages which directly manipulated search results and sent people to low experience pages.  But it seems other Read More

Mobilegeddon 2015 Is Coming Is Your Site Ready?

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Mobilegeddon 2015 Is Coming Is Your Site Ready? If you do not think your site is susceptible to this coming beast you are mistaken. It has been speculated that this change will have a greater impact than Panda and Penguin. Just because your site is responsive may not be enough. Google Webmaster trends analyst Gary Illyes shared a few details details in a recent Q&A. Most notably: Responsive design does not Read More

Changes Happening At Googleland In The Coming Months

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Changes Happening At Googleland In The Coming Months As of April 21st, Google will formally be using mobile usability as a ranking factor for mobile searches. Worldwide mobile search will be affected in all languages. Google wants users to attain the content they want and have a rewarding overall experience in terms of usability both in the information a user receives as well as the overall site experience. If your Read More

5 Ways To Lose a Digital Marketing Client

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5 Ways To Lose a Digital Marketing Client Every business no matter what type it is struggles often times with retaining clients.  Sometimes the product or service doesn’t deliver.  Other times expectations aren’t set correctly.  Regardless of what is done, there are some things you should avoid if you plan on keeping your clients happy and continuing to work with you. Over Promising and Underdelivering Sales reps often times like Read More

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