Must Have Tools For Every Digital Marketer

Social

• Follower Wonk – Research Twitter Followers for potential partners and influencers in your vertical.
• Friend or Follow – Find out which of your Twitter followers have stopped following you.
• Shared Count – Track shares, likes and Tweets.

Backlink Analysis

• Open Site Explorer
• Majestic Site Explorer
• Link Detective
• SEO Spyglass

Keyword Research SEO-PPC

• Google Keyword Planner – Free
• Google Insights- Free
• Ubersuggest – Free
• Wordstream- Paid
• Keyword Eye- Paid
• Keyword Spy – Paid
• Tag Crowd- Free
• Youtube Keyword Tool – Free
• Bing Keyword Research Tool – Free

Competitive Analysis SEO-PPC

• SEM RUSH –  Get organic traffic estimates, sample rankings keywords, ppc data, as well as other features.
• SEM Moz Tool Set
• Similar Site Search

Technical Tools

• IE Tester
• URI Valet –  10 tools in one: server headers, text to HTML ratio, download speed, object details, among others.
• Xenu Link Sleuth- Check for broken links and other possible site issues.
• ScreamingFrog- Check for broken link among other great features.
• Pingdom Site Speed Tool- Test the speed of your site.
• Monitor.us- Test the reliability of your server.
• Seo-browser.com- See how search engines view your site.
• GTMetrix- Test page load speed on your site.

Keyword Rank Tracking

• AWR Cloud
• Zoomrank
• Seorankmonitor.com
• Serp Buddy
• SEscout
• Rank Ranger

Landing Page Testing

• CPVLabs
• Liquid Web
• Wired Tree
• HTTrack – Take landing pages
• SiteSucker- Take landing pages
• Optimize Press- Squeeze pages
• Unbounce- Squeeze pages
• Coda 2- Coding software
• Jedit- Coding software
• Sublime Text- Coding software
• Dream Weaver- Web design
• Adobe Muse- Web design
• Google Web Designer- Web design
• Visual Website Optimizer- Multivariate testing
• Optimzely- Multivariate testing
• Landing Page Genius- Multivariate testing

Spy Tools

• Whatrunswhere
• SocialAdsNinja