Top 5 NFL Performers in Social Media San Francisco 49ers The 49ers have perhaps the most formidable social media presence of any NFL team. Maybe not in sheer number, but in interaction and creativity. With over 3.6 million Facebook fans, 740k Instagram followers, and 718K Twitter followers the 49ers have their communities just like their defense … on lock. They have the reach, the relevance, and the content that fans Read More
Daily Frustrations Of A Digital Marketer Many long days leave digital marketers thinking why is it what they do. Some days are rewarding while others leave you dumbfounded. Clients are constantly complaining they are not getting enough leads, there is no traffic to their websites, and they are not showing up for terms in organic search that they constantly search for. Nothing every runs smoothly regardless what people lead you Read More
3 Plagiarism Checkers You Can’t Live Without Duplicate content is always a big issue if you have client sites to manage or run your own site. Before taking over a site over it is beneficial to do a full audit including documenting an inventory of existing content. Sometimes the reason a potential client has a site that does not perform favorably in organic search is duplicate content. They either duplicated the Read More
Google Announces “Pigeon” Major Local Search Algorithm That Closely Mimics Traditional Search Ranking Signals The algorithm has been rolled out for US English results and will try to deliver a more useful experiences for local searches. The update has to do with results in maps as well as local results in the SERPs. Google has come out and said that local now takes into account ranking signals organic results Read More
The Social Media Juggernaut That is Lebron James Returns Home to Cleveland The arguably greatest player currently playing the game of basketball has returned back home after a few rings and a vacation in South Beach. He not only returns alone, but with the social media presence to be one of the most influential athletes on the planet. In terms of mentions Lebron has been trending for weeks and days Read More
Versatility is Everything in Today’s Digital Marketing World In order to be truly valuable at basically any job, it’s important to be able to do multiple tasks, or wear many hats, as the cliche goes. You’re not too useful at McDonald’s if you can only make fries; you’re dead weight at any job where you can’t learn new skills to enhance your performance. Nothing is different in the world of Read More
Google Authorship Disappears From Search Results Leaving People Baffled For the second time in a week the authorship rich snippet has disappeared from search results. Months ago Google already started limiting the amount of author rich snippets that show up in search. A considerable amount which was stated to be 15% earlier this year, but I believe at this point it may be even 40-50 percent more or less so Read More
Your Backlinks Can Be Killing Your Site Off site strategy or the problematic implementation of which is often the culprit in manual Google penalties, and others such as Penguin. Often companies think they are getting a good deal when they use vendors to outsource link building, but in actuality they are dooming their sites. Often clients call in a panic saying my site has been hit. Or our traffic has Read More
Digital Marketing For Business Raleigh 2014 Day 1 Recap Below are some sessions attended today with a few helpful takeaways from each. Sessions ranged from enterprise, expert, and for small business owners levels. Tribal Marketing Campaigns The key take away can be summed up as the saying; wandering generality vs meaningful specifics. Do you want to be something general for a lot of people or something spectacular to a few? Read More
Donald Sterling No More NBA So today Donald Sterling has been banned from the NBA for life as well as lost numerous endorsement deals. The NBA could have kept him around, but conveyed a strong message and ultimately pushed Sterling to be forced to sell his team. The move itself is a statement as well as needing to send a message to the global promotion of the game of basketball Read More