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Future Proof Your Onsite SEO Process in 2017

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In 2013, I was director of search marketing at a Princeton, New Jersey digital marketing agency.  One of my responsibilities was to create processes and fulfillment frameworks to better serve our clients.  With so many algorithm changes coming from Google during that time, I made a decision to not chase Google, but create a strategy of future proofing our onsite SEO process.  Mind you, this was 2013 and people are just Read More

Why Your Law Firm Needs To Hire Nova Zora Digital

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Experience There are many agencies and consultants that claim they can help your law firm, but many fall short.  They either don’t have the right experience or are part of an organization with a burn and churn mentality where your firm is only a number. We have experience at the big legal marketing companies as well a boutique legal marketing firms, and decided to change the way digital marketing is Read More

Number 1 Key To Success Don’t Give Up

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Don’t Give Up It may sound simple and a little cliche, but the most important thing you can do for yourself is not give up.  Especially during this holiday season.  The year is not over.  Don’t make those New Years resolutions yet, you still have a full month to fight for your dreams.  Do whatever it is you need to do to succeed in your personal and professional life.  Just Read More

Penguin 4.0 Helping SEOs & Fighting Negative SEO

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Algorithm Now Devalues Links Instead Of Punishing Sites Penguin 4.0 may be the most promising penguin update in terms of helping SEOs and fighting negative seo efforts. In the past, when it was determined manually or automatically that your site had a negative backlink profile you would receive a penalty and would have to wait for the next refresh or later on submitting link disavowal requests, that did not always Read More

Pokemon GO App Popularity And How Your Digital Marketing Efforts Can Benefit

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Pokémon GO And How Your Digital Marketing Efforts Can Benefit You may have seen groups of people roaming with their cell phones in random locations.  They aren’t lost,  just playing the overnight sensation Pokémon GO.  This is by far the most popular augmented reality app ever in the United States and across the world.  Usage has exceeded that of Twitter.  Augmented reality is not a new concept. For years there Read More

Beware Of Instagram Account Glitches

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New Instagram Additions Made But Beware Of Existing Glitches Instagram is getting better at fixing glitches, but several still exist. If you or one of your team members have multiple Instagram accounts logged in beware. Not many people have been talking about this problem, but it can be the difference between keeping a client and a client leaving and possibly taking some sort of legal action against you or your Read More

Nova Zora Digital Supporting Entrepreneurs – Aktiive App on Kickstarter

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Nova Zora Digital Supporting Entrepreneurs Nova Zora Digital supports innovation in tech.  Vladimir Prokopchuk with the support of Nova Zora Digital’s founder and CEO Roman Prokopchuk bring to you a project the will help everyone enjoy activities around them.  Check out some additional information about the app and other information on the recently launched Kickstarter campaign . This project is a platform that features local activities and events nearby. A person Read More

Roman Prokopchuk Digital Marketing Professional Work History

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Roman Prokopchuk 12 Kirk Ave Ewing, NJ 08638 / C: 732.718.6346 / romanprokopchuk@gmail.com Senior DIGITAL MARKETING Professional Strong leader who consistently takes the most challenging projects, builds exceptional teams, and drives significant ROI. Recent results include a 250%+ increase in lead generation, a 50% boost to sales figures and a 150% rise in organic search traffic. Managed teams of up to 15 and controlled annual budget of $4M+. Areas of expertise Read More

When You Should Fire Your Client

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Clients, customers, and consumers are a necessity for any business to flourish.  But some clients may not be worth taking on at all.  You know the types that dictate every part of the project because they think they know better.  The types that do not understand the scope of the project and think any related work is included in what they pay.  In digital marketing I’ve found clients are stuck on Read More

What To Know About The Google Doorway Page Update

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What To Know About The Doorway Page Update It seems that Google’s mobile update got all the attention this week and not a lot of people have been focusing on Google’s doorway page update.  At first Google made it seem that the main reason the change was introduced was to thin out sites and pages which directly manipulated search results and sent people to low experience pages.  But it seems other Read More

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