Attending the Google Cloud Summit in NYC September 2018 I got to attend the Google Cloud Summit on September 20th. The main focus of the summit was to highlight Google’s artificial intelligence and machine learning advancements and how they apply to the healthcare, financial services, and media & entertainment space. It was interesting to see where Google stands in terms of AI compared to Microsoft and IBM. Google’s CTO gave Read More
AI and ML The Hot Buzzwords For Now And The Foreseeable Future With Google Rank Brain already adding a machine learning component to organic search, it’s only a matter of time a deeper artificial intelligence rolls out. Google has a whole division dedicated to artificial intelligence so you can expect upcoming advancements. There will be partner innovations with Google AI that may drive innovation as well. Google is hedging that charging Read More
Don’t Be Scared of Google’s August 1, 2018 Algorithm Update Nicknamed Medic So as almost everyone knows, Google has rolled out a core search algorithm update August 1st of this month nicknamed “Medic”. The Medic core algorithm update Google rolled out has seen more search engine volatility than previous updates. Updates are done many times to the core algorithm, but rarely are even announced or cause the kind of volatility Read More
Even though it is 2018, some that are in the seo field still choose to do low quality efforts that may have worked years ago as their core tactics for their link building strategy. Every offsite strategy should be grounded in future proofing activities that add value such as content promotion and relationship building. If you have to think about getting penalized for a tactic then it most likely isn’t Read More
A Terminator Scenario May Be In Store For The Human Race With AI With technology advancing at lightening speed, we are bridging the gap closer and closer to self-consciousness and self-awareness of machines with artificial intelligence. Artificial intelligence has created advances in many fields and freed up man power to achieve astonishing feats. But with all the good being done, we shouldn’t forget some of the possible Terminator Judgement Day Read More
Instagram Gets Into The Long Form Video Game With IGtv What a great time to launch IGtv with the news of Instagram reaching 1 billion users. Instagram is finally ready to compete with YouTube in the long form video game. You can access IGtv from a button inside the Instagram home screen, and also a standalone app. IGTV will showcase popular videos from Instagram celebrities. Instagram is letting everyone who wants Read More
Link Signals Still Hold Tremendous Weight Regardless of what Google implements in terms of algorithm advancements and additions, links will always hold value in the eyes of search engines. Some link building tactics have lost value over time, while others still hold their strength. Small local businesses to large corporations should still be investing time and effort into their link building strategies. Some Of The Link Building Signals In 2018 Read More
My Analysis of Facebook’s CEO Mark Zuckerberg in the Senate Hot Seat Mark Zuckerberg appeared before the Senate Tuesday voluntarily, to answer questions mainly about data security and how Cambridge Analytica attained Facebook user data. That data was available to Russia, and allegedly was used to gain favor in ad targeting. The funny thing is that United States has meddled in election after election all over the world with not Read More
How to Drive Pharmaceutical Marketing Success Pharma and Biotech marketing teams play beat the clock with the time they have to market a drug to HCP and DTC segments. Once a patent ends the drug can go generic and the money goes away. Having worked with many Pharmaceutical companies, there are several actions internal marketing teams can take to speed up and increase the potential of campaign success. Adding a Permanent Read More
Roman Prokopchuk Founder Nova Zora Digital Attending Gary Vaynerchuk’s Crushing It Book Signing I had the pleasure of attending Gary Vaynerchuk’s Crushing It! Book Signing at Wine Library in Springfield, New Jersey February 24th with my brother. For those of you that don’t know who Gary is, he got his start by using social media when it was still a fairly new concept to grow his family liquor business from 4 Read More