Link Signals Still Hold Tremendous Weight
Regardless of what Google implements in terms of algorithm advancements and additions, links will always hold value in the eyes of search engines. Some link building tactics have lost value over time, while others still hold their strength. Small local businesses to large corporations should still be investing time and effort into their link building strategies.
Some Of The Link Building Signals In 2018 Include:
- Authority of Linking Domain
- Authority of Linking Page
- Diversity of Link Types
- Country TLD of Referring Domain
- Linking Domain Relevancy
- Link Location In Content
- Positive Link Velocity
- TrustRank of Linking Site
- Word Count of Linking Content
- Quality of Linking Content
- Links from “Hub” Pages
- Backlink Age
- Page-Level Relevancy
- Internal Link Anchor Text
- Number of Linking Pages
- Number of Links from Separate C-Class IPs
- Backlink Anchor Text
Link Building Tactics That Work in 2018
Guest Blogging
Guest blogging opportunities still hold high value and are a natural way to get content on relevant sites as well as a link back. Amplify your content’s reach to qualified users that may not already know about your company.
Content Contribution
Become a content contributor to an industry specific authoritative site and add value both to your company and your personal brand.
Informative Content Pieces
Create informative content pieces like infographics and whitepapers which have information so compelling that others are forced to link to them, quote them, and cover them in newsworthy publications.
Creating Research and Studies
Shareable industry data is always a good idea especially when it focuses on your industry.
Industry Specific Interviews
Interview those in your industry that are regarded as thought leaders. Their followers are more likely to share and promote your interview piece. Be sure to ask compelling questions that others haven’t asked yet.
Scholarships
Easiest way to create edu links in create an on going scholarship and promote to schools locally, regionally, and nationally.
Competitor Backlink Profiles
Use SEM Rush, Majestic SEO, or any other backlink profile analyzer and see what high authority links your competitors attain, and if they can be attained easily. This should be one of your first steps in your link building strategy.
These are but a few of the many ways you can diversify your link building efforts. Regardless of the tactics you choose to deploy, make sure they are done in a natural manner and adhere to Google guidelines. It’s better to do things right then to face a long lasting penalty.
